University of Technology, Sydney

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24760 Pricing and Revenue Management

6cp
Requisite(s): 24734c Marketing Management AND ( SMJ08111 Marketing Research Sub-major MBA OR 24710c Buyer Behaviour )
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

The pricing decision process depends on economic and market factors, business strategy and customer psychology. Each of these perspectives provides unique insights into the pricing decisions. An important challenge in this subject is to integrate the pricing decision with the rest of the marketing mix and evaluate its effectiveness in achieving broader business objectives across a wide range of offerings.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.