University of Technology, Sydney

Staff directory | Webmail | Maps | Newsroom | What's on

24760 Pricing and Revenue Management

Requisite(s): 24734c Marketing Management AND 24710c Buyer Behaviour
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



Managers too often rely on heuristics when setting prices and stay away from rigorous analysis. Pricing, however, directly affects a firm's bottom-line. It is through pricing that managers can affect and maximise revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.

Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.