University of Technology, Sydney

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24760 Pricing and Revenue Management

6cp
Requisite(s): ((24734 Marketing Management OR 24746 Marketing: Concepts and Applications) AND 24710 Buyer Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

Managers too often rely on heuristics when setting prices and stay away from rigorous analysis. Pricing, however, directly affects a firm's bottom-line. It is through pricing that managers can affect and maximise revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.