University of Technology, Sydney

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24759 Research Design and Data Collection Tools

6cp
Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

This subject covers an advanced consideration of the management of the marketing research process, research designs, sources of marketing data, qualitative and quantitative data collection procedures, measurement, scaling, and questionnaire design. It is a research-focused subject with a strong emphasis on the development of advanced research skills that are critical to knowledge generation in marketing theory, research-driven academic and commercial activities, and problem solving in marketing practice.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.