University of Technology, Sydney

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24757 Marketing Data Analysis

6cp
Requisite(s): 24734c Marketing Management AND 24710c Buyer Behaviour
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

This subject provides rigorous training in advanced marketing data analysis to gain valuable consumer insights. It helps students develop quantitative research skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice. Students use statistical software to conduct various multivariate data analyses to solve a variety of marketing-related problems.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.