University of Technology, Sydney

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24757 Research Methodology and Data Analysis Tools

Requisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



This subject provides rigorous training in advanced marketing data analysis to gain valuable consumer insights. It helps students develop quantitative research skills that are critical to both knowledge generations in marketing theory and problem solving in marketing practice. Students use the leading statistical software of IBM SPSS Statistics to conduct various multivariate data analyses to solve a variety of marketing-related problems.

Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.