24753 Customer Analytics
6cpRequisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240753 Customer Analytics
Description
Customer analytics is the process of using customer data to help inform business decisions via segmentation, market basket analysis, and Customer Relationship Management (RCRM) and marketing mix optimization. Customer analytics assists organizations in gaining insight into consumer behaviours to increase the effectiveness of a product or service marketing mix.
Detailed subject description.