University of Technology, Sydney

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24752 Brand Management

6cp
Requisite(s): 24734 Marketing Management AND 24710 Buyer Behaviour
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

This subject focuses on the important role brands play in the marketing process. Branding not only involves the brand name, but also the brand identity, image, equity, reputation, and strategy. Topics include branding and brand management, trademarks, brand positioning, building brand equity, designing brand strategies, naming new products and brand extensions, and international branding. This is a practical subject, which analyses theory with current industry practice.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.