University of Technology, Sydney

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24736 Marketing Communications

6cp
Requisite(s): 24734c Marketing Management AND 24710c Buyer Behaviour
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

This subject examines advertising, promotion and business communication decisions from an advanced viewpoint based on theory, practice and research findings. It provides managers with systematic approaches to setting advertising and promotion objectives, establishing budgets, identifying relevant target audiences, formulating and testing strategies and evaluating campaign results. It integrates advanced knowledge of contemporary issues in advertising, together with complementary aspects such as sales promotion, publicity, digital marketing and direct marketing. Students undertake an applied project covering these decision factors.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.