University of Technology, Sydney

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24734 Marketing Management

6cp
Requisite(s): 21878c Organisational Dialogue: Theory and Practice
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24746 Marketing: Concepts and Applications AND 27734 Marketing for the Experience Industries

Postgraduate

Description

This subject focuses on the issues relating to the management of effective, ethical, sustainable marketing strategies, marketing mix plans, and tactics for profit and non-profit organisations across various types of industries. Topics include: the role of the marketing functions in current organisations, understanding customers, collection and use of market information, developing marketing strategies and implementation plans, and integration of the marketing function with other functional disciplines within the organisation. The emphasis in this subject is on developing critical marketing thinking and the introduction, development and application of marketing-related tools, frameworks, strategies and tactics.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.