University of Technology, Sydney

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24730 Marketing Strategy

6cp
Requisite(s): 24734c Marketing Management AND 24710c Buyer Behaviour
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Postgraduate

Description

This subject covers advanced knowledge and practical competencies to create and sustain superior performance in the market place through market-led strategic management. It focuses on the two essential issues in marketing strategy formulation: the identification of target markets and the creation of a differential advantage. The subject develops a competence to develop marketing within organisations as a strategic force rather than just as an operational department.

Typical availability

Autumn session, City campus


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.