University of Technology, Sydney

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24306 Services Marketing

6cp
Requisite(s): 24108 Marketing Foundations
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Undergraduate

Description

This subject enables students to broaden their understanding of marketing by focusing on the marketing of services. Services dominate the global economy and are becoming critical for competitive advantage in organisations across the world and in all industry sectors. Services require a distinctive approach to marketing strategy, both in its development and execution. The subject explores the foundations of services marketing and teaches students how to create, promise, and deliver a successful, interactive customer experience.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.