University of Technology, Sydney

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24202 Consumer Behaviour

6cp
Requisite(s): Completionof subject 26100 Integrating Business Perspectivesc Completion of subject 26100 Integrating Business Perspectives AND 24108 Marketing Foundations
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Undergraduate

Description

This subject covers the basics of consumer behaviour concepts. It develops an understanding of the overall consumer psychological processes and also develops a basic understanding of consumer decision making, consumer culture, and ethical and social responsibility issues within the consumer behaviour contexts. Throughout the subject, students are exposed to industry-based problems/situations that allow them to develop research, analytical and written/oral communication skills of relevance to their future practice.

Typical availability

Autumn session, City campus
Spring session, City campus


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.