University of Technology, Sydney

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24104 Digital Marketing and Social Media

6cp
Requisite(s): 24108 Marketing Foundations

Undergraduate

Description

Marketing is a dynamic area of business that continues to evolve as a result of changes in technology, competitive landscape and consumer behaviour. This subject provides students with an opportunity to investigate issues that influence markets with an emphasis on the influence of digital and social media on the marketing of goods and services. Students examine digital platforms and their impact on marketing strategies.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.