University of Technology, Sydney

Staff directory | Webmail | Maps | Newsroom | What's on

24100 Applied Project in Marketing (Capstone)

6cp
Requisite(s): 24202 Consumer Behaviour AND 24309 Marketing Research AND 24415 Marketing Planning and Strategy AND 2 subjects in 24223, 24222, 24224, 24205, 24306, 24331, 24210
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Undergraduate

Description

This subject covers the integration of marketing principles and applies them to the development of a project for a real client's marketing problem. It further develops an understanding of the overall process of marketing planning, implementation and control in the contemporary business environment. It also develops a basic understanding of marketing information systems; market research and marketing ethics; market segmentation; buyer behaviour; product development; and the development of product, distribution, promotion and pricing strategies for both goods and services.


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.