University of Technology Sydney

21656 Sport Marketing and Media

6cp
Requisite(s): 48 credit points of completed study in Business Faculty Bachelor's Degree OR 48 credit points of completed study in Business Faculty Bachelor's Combined Degrees OR 48 credit points of completed study in Health Faculty Bachelor's Degree OR 48 credit points of completed study in Health Faculty Bachelor's Combined Degrees
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 27161 Sport Marketing

Undergraduate

Description

This subject explores marketing concepts as they relate to the funding, promotion and the commercial development of sport. The subject explores sport marketing strategies, sport advertising, sport publicity, sport sponsorship and promotion across various levels of sport organisations.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.