21653 Servicescape and Venue: design, operations and management
6cpRequisite(s): 72 credit points of completed study in Business Faculty Bachelor's Degrees OR 128 credit points of completed study in Business Faculty Bachelor's Combined Degrees OR 72 credit points of completed study in spk(s): C10301 Bachelor of Sport and Exercise Management OR 144 credit points of completed study in spk(s): C10302 Bachelor of Sport and Exercise Science Bachelor of International Studies OR 144 credit points of completed study in spk(s): C10303 Bachelor of Sport and Exercise Management Bachelor of International Studies OR 144 credit points of completed study in spk(s): C10328 Bachelor of Sport and Exercise Science Bachelor of Creative Intelligence and Innovation OR 72 credit points of completed study in spk(s): C10300 Bachelor of Sport and Exercise Science OR 128 credit points of completed study in Bachelor's Combined Degree with Business Faculty
Anti-requisite(s): 27216 Venue Management
Undergraduate
Description
This subject examines the principles of managing servicescape and venue design and operations. Specifically, it addresses how servicescapes and venues are designed, planned, managed, operated, evaluated and maintained. Servicescapes and venues covered in the subject include: stadia; tourist attractions; performing art centres; museums; multipurpose arenas; and convention and exhibition centres. The subject also covers issues ranging from outsourcing, traffic circulation to security and safety issues. Guest speakers from various servicescapes and venues are featured and current trends, case studies and future directions are also covered.
Typical availability
Spring session, City campus
Detailed subject description.