University of Technology, Sydney

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21650 Positioning and Promoting Events

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 27193 Event Marketing



This subject examines the strategic marketing planning process as it applies to events of various types. In examining this process, this subject deals with: the event marketing environment; motivations and decision-making processes of event attendees; event marketing, positioning and branding strategies; managing experience quality; pricing; marketing communications; ticket distribution; and approaches to monitoring, controlling and evaluating event marketing efforts. Case studies feature strongly in this subject.

Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.