21070 Opportunity Recognition and Ideation

Description

This subject is the first in a series of applied subjects within which students leverage their discipline knowledge to innovate new approaches for solving components of a big picture problem. Students work collaboratively to apply skills of design-led innovation and creative enterprise to develop solutions that catalyse social purpose into the real world of business.

The aim of the subject is to equip students with the necessary skills and techniques to recognise a specific need for innovation by identifying a problem and then considering the opportunity for creating a business and developing solutions and associated business ideas. The subject is part of an embedded mentoring program set up to support the entrepreneurial proposals and develop them into feasible prototypes and start ups. Students have access to industry and academic mentors who help shape the proposals. To facilitate these discussions and provide an environment for exchange of entrepreneurial ideas students work in a studio environment.