University of Technology, Sydney

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STM90213 Marketing stream

The Marketing stream prepares students for further academic research or research in a marketing management profession. The coursework component provides in-depth knowledge of contrasting theories of marketing and expertise in a range of current research methods and analytical techniques. The thesis component involves original applied research in some disciplinary area of marketing.

Completion requirements

24903  Readings for Thesis in Marketing (Honours)  6cp
24770  Thesis in Marketing (Honours) 1  6cp
24771  Thesis in Marketing (Honours) 2  18cp
24902  Research Methodology and Data Analysis Techniques  6cp
24908  Research Design and Data Collection Techniques  6cp
24331  Marketing Analytics and Decisions  6cp
Total  48cp