University of Technology Sydney

SMJ08207 Marketing

The Marketing sub-major focuses on developing an understanding of markets, identifying needs and solutions to problems. Starting with an understanding of Marketing established in Marketing Management and Buyer Behaviour, students can then choose from a wide choice of subjects to build their Marketing expertise. The sub-major explores issues relating to the management of effective, ethical, sustainable marketing strategies, marketing mix plans, digital marketing, and tactics for-profit and non-profit organisations. This can be used across various types of industries, by integrating issues relating to the understanding of customer behaviour in both online and traditional businesses and on the application of such understanding to marketing practice.

Completion requirements

24734  Marketing Management  6cp
24710  Customer Experience and Behaviour  6cp
Select 12 credit points of options:  12cp
24752  Brand Management 6cp 
24706  Customer Centric Services Marketing 6cp 
24729  Digital Marketing and Emerging Technologies 6cp 
24738  International and Cross-Cultural Marketing 6cp 
24736  Marketing Communications 6cp 
24730  Marketing Strategy and Leadership 6cp 
24760  Pricing and Revenue Management 6cp 
Total  24cp