University of Technology, Sydney

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SMJ08205 Strategic Marketing

This sub-major develops competencies that allow decision makers (such as marketing managers and business unit managers as well as general managers and chief executives) to develop, implement and evaluate marketing-oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by business-to-business, international and services contexts.

Completion requirements

24706  Strategic Services Marketing  6cp
24707  Strategic Business Marketing  6cp
24738  Strategic International Marketing  6cp
24750  Marketing Analytics  6cp
Total  24cp