University of Technology, Sydney

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SMJ08153 Public Relations

This sub-major provides students with a specialisation in communication management within the MBA. It develops an understanding of communication theory and practice and skills in applying these to the business environment. Students explore the contexts for professional communication and develop strategies and products to communicate effectively with their customers, clients, partners and publics. These strategic communication skills equip them for work in a range of organisations and sectors within the business community. Graduates with this sub-major have the opportunity to work as public relations professionals or to incorporate their understanding and skills into their business practices.

Completion requirements

57214  Stakeholder Engagement  8cp
57210  Managing Public Communication  8cp
57215  Strategic Communication and Integration  8cp
Total  24cp