University of Technology, Sydney

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SMJ08111 Marketing Research

This sub-major extends and develops research, analytical and interpretive skills that allow marketing analysts and managers carry out and evaluate practical and useful marketing research. It deals extensively with the research design and associated analytical tasks. Students undertaking this sub-major develop skills necessary for careers in analytical or research fields.

Completion requirements

24750  Marketing Analytics  6cp
24757  Research Methodology and Data Analysis Tools  6cp
24759  Research Design and Data Collection Tools  6cp
Select 6 credit points of options:  6cp
24713  Marketing Channel Management in a Digital World 6cp 
24736  Marketing Communications 6cp 
24742  New Product Management 6cp 
24760  Pricing and Revenue Management 6cp 
24707  Strategic Business Marketing 6cp 
24738  Strategic International Marketing 6cp 
24706  Strategic Services Marketing 6cp 
Total  24cp