University of Technology, Sydney

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SMJ08084 Marketing

The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.

Completion requirements

24710  Buyer Behaviour  6cp
24720  Introduction to Marketing Research  6cp
24730  Marketing Strategy  6cp
Select 6 credit points of options:  6cp
24752  Brand Management 6cp 
24729  Digital Marketing for Managers 6cp 
24749  Entrepreneurial Marketing Management 6cp 
24750  Marketing Analytics 6cp 
24713  Marketing Channel Management in a Digital World 6cp 
24736  Marketing Communications 6cp 
24760  Pricing and Revenue Management 6cp 
24742  Product Innovation Management 6cp 
24707  Strategic Business Marketing 6cp 
24738  Strategic International Marketing 6cp 
24706  Strategic Services Marketing 6cp 
Total  24cp