University of Technology, Sydney

Staff directory | Webmail | Maps | Newsroom | What's on

SMJ08084 Marketing

The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.

Completion requirements

24710  Buyer Behaviour  6cp
24720  Applied Marketing Research  6cp
24730  Marketing Strategy  6cp
24750  Marketing Analytics  6cp
Total  24cp