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MAJ08981 Advertising and Marketing Communications

This major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. Understanding how to devise communications with consumers about goods, services and ideas and deliver them via traditional and digital media is a cornerstone of this major. Students gain skills to plan and manage promotions, advertising, and marketing communication campaigns in a digital world and evaluate their effectiveness via market research.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this major (chosen as an elective in CBK91078).

Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing, SMJ08131 Advanced Advertising

Completion requirements

24202  Consumer Behaviour  6cp
24210  Integrated Marketing Communications  6cp
24309  Marketing Research  6cp
24207  Media Planning  6cp
24510  Advertising Research  6cp
24104  Digital Marketing and Social Media  6cp
24004  Applied Project in Advertising and Marketing Communication (Capstone)  6cp
Select 6 credit points of options:  6cp
59330  Advertising Practice 6cp 
59333  Advertising Strategies 6cp 
Total  48cp