University of Technology, Sydney

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MAJ08480 Marketing

The Marketing major develops an understanding so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.

Completion requirements

24710  Buyer Behaviour  6cp
24713  Marketing Channel Management in a Digital World  6cp
24720  Applied Marketing Research  6cp
24736  Marketing Communications  6cp
24742  New Product Management  6cp
24760  Pricing and Revenue Management  6cp
24790  Business Project: Marketing  6cp
24730  Marketing Strategy  6cp
Total  48cp