University of Technology, Sydney

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MAJ08480 Marketing

The Marketing major develops an understanding so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing oriented strategies that allow companies to improve their performance.

Completion requirements

24710  Buyer Behaviour  6cp
24720  Introduction to Marketing Research  6cp
24730  Marketing Strategy  6cp
24790  Business Project: Marketing (Capstone)  6cp
Select 24 credit points of options:  24cp
24752  Brand Management 6cp 
24729  Digital Marketing for Managers 6cp 
24749  Entrepreneurial Marketing Management 6cp 
24750  Marketing Analytics 6cp 
24713  Marketing Channel Management in a Digital World 6cp 
24736  Marketing Communications 6cp 
24760  Pricing and Revenue Management 6cp 
24742  Product Innovation Management 6cp 
24707  Strategic Business Marketing 6cp 
24738  Strategic International Marketing 6cp 
24706  Strategic Services Marketing 6cp 
Total  48cp