University of Technology, Sydney

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MAJ08116 Marketing Communication

The Marketing Communication major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. It is designed for students who are interested in specialising in the study of advertising, promotions and media within a managerial framework. Students gain skills to plan and manage advertising and promotional campaigns and evaluate their effectiveness through market research.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this major (chosen as an elective in CBK91078).

Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing, SMJ08131 Advanced Advertising

Completion requirements

24202  Consumer Behaviour  6cp
59330  Advertising Practice  6cp
24210  Integrated Marketing Communications  6cp
24309  Marketing Research  6cp
24207  Media Planning  6cp
24510  Advertising Research  6cp
59333  Advertising Strategies  6cp
24101  Applied Project in Marketing Communication (Capstone)  6cp
Total  48cp