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C11039v4 Graduate Certificate in Marketing

Award(s): Graduate Certificate in Marketing (GradCertMktg)
CRICOS code: 020216G
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles.

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1 Use relevant information and concepts in business decision-making taking into account relevant contextual factors
2.1 Synthesize relevant information to resolve business issues
3.1 Communicate information clearly and fluently, in high quality written forms appropriate to different audiences
3.2 Use oral communication appropriately in a professional context to convey information clearly and fluently
3.3 Interact effectively with others in order to work towards a common outcome
4.1 Demonstrate an awareness of ethical and social responsibility in professional practice and accountability for related personal outputs
4.2 Demonstrate an awareness of sustainability principles in relation to business contexts and their practices
5.1 Demonstrate competency in technical skills within specialised marketing management, marketing research or strategic marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience. Applicants without a degree require eight years' full-time relevant work experience and evidence of a general capacity to undertake tertiary education.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course can be completed in one session of full-time or one year of part-time study.

Course structure

The course comprises 24 credit points of study, made up of four subjects.

Course completion requirements

24710 Buyer Behaviour 6cp
24720 Applied Marketing Research 6cp
24730 Marketing Strategy 6cp
24734 Marketing Management 6cp
Total 24cp

Course program

Typical full-time and part-time programs are provided below, showing a suggested study sequence for students undertaking the course either full time or part time for Autumn session commencement. Most of the subjects are offered in both Autumn and Spring sessions.

Typical program, full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Typical program, part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07031), and the Master of Marketing (C04067).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email
business@uts.edu.au
UTS: Business (Postgraduate)