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C10367v1 Bachelor of Communication (Public Communication) Bachelor of Arts in International Studies

Award(s): Bachelor of Communication (Public Communication) (BComm)
Bachelor of Arts in International Studies (BA)

UAC code: 609320 (Autumn session)
CRICOS code: 087765B
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Notes

Students who commenced the Bachelor of Arts in Communication (Public Communication) Bachelor of Arts in International Studies before 2016 can view their course program at Course transition arrangements.


Overview
Career options
Course intended learning outcomes
Admission requirements
Assumed knowledge
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course program
Honours
Professional recognition
Other information

Overview

The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture.

International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice.

Career options

Career options include advertising copywriter, advertising account executive, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer and special events coordinator.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Possess a well-developed awareness of professional practice in the context of the communication industries
1.2 Apply theoretically-informed understanding of the communication industries in independent and collaborative projects across a range of media
2.1 Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries
2.2 Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work
3.1 Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange
3.2 Employ professional skills responsibly and respectfully in a global environment
4.1 Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture
4.2 Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities
5.1 Possess the awareness of ethical practice in the personal, political and professional contexts of civil society
5.2 Possess the skills to behave ethically in personal and professional contexts
6.1 Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts
6.2 Demonstrate digital literacy and production skills across a range of media and media texts
INT.1.1 Graduates will have the capacity to operate appropriately in intercultural professional contexts
INT.1.2 Graduates will demonstrate the application of international knowledge as adaptable, flexible and resourceful practitioners
INT.1.3 Graduates will have a broad and coherent understanding of the historical, political, cultural, social and economic situations in other countries
INT.2.1 Graduates will be able to creatively design and conduct independent, engaged and ethical research in and about other cultural contexts and societies
INT.2.2 Graduates will possess critical problem-solving and research-led analytical skills in international and intercultural change
INT.3.1 Graduates will be able to personally reflect upon the relationship between diverse cultures in Australia while confidently engaging successfully with cultures overseas, particularly in this region
INT.4.1 Graduates will have the capacity to reflect upon and contextualise Indigenous peoples' experiences and circumstances to professional and social situations as and when appropriate
INT.5.1 As informed and engaged international citizens, graduates will demonstrate cosmopolitan openness, with an awareness of, and commitment to, ethical practices
INT.6.1 Graduates will possess a high-level of oral and written communication skills in English and, where relevant, a developed level of oral and written communication skills in at least one language other than English

Key

INT = International Studies course intended learning outcomes (CILOs)

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

There are no prior language requirements for the international studies program. Entry level to the various language and culture programs depends upon students' prior knowledge of the relevant language. Students are admitted to the international studies program with no guarantee of entry to a specific major, although every effort is made to meet students' preferences.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Assumed knowledge

Any two units of English and computer literacy. There are no prior language requirements for the international studies program.

External articulation

The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions for the courses listed:

  • INSEARCH UTS: Diploma of Communication
  • Nanyang Polytechnic, Singapore: Diploma in Media Studies and Management
  • Temasek Polytechnic, Singapore: Diploma in Communication and Media Management
  • Ngee Ann Polytechnic, Singapore: Diploma in Mass Communication.

Course duration and attendance

The course is offered on a five-year, full-time basis. Students spend two sessions of study at a university or other higher education institution in the country of their major.

Course structure

Students must complete 240 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point country major choice. Students who do not meet the requirements to study the second major complete 48 credit points of electives.

Overseas study

Students spend their fourth year of study at a university overseas.

Course completion requirements

STM91104 Communication core 24cp
MAJ10048 Public Communication 48cp
CBK91115 Cross-disciplinary electives 24cp
CBK91121 Major/Electives 48cp
CBK90005 Country major choice 96cp
Total 240cp

Course program

A typical course program is shown below for students commencing in Autumn session with the Germany major as the chosen international studies major. Other countries may be chosen from the list of majors in CBK90005; the program has the same structure but with subjects specific to the chosen country major.

Students have the option of completing either a Public Relations stream (STM91123) or an Advertising stream (STM91124).

All students choose a second communications major in first year. At the end of this year, students who meet the required overall grade point average (GPA) and achieve suitable grades for the first two subjects in their second major are able to complete the remaining subjects in this major. Students who do not meet the GPA for the second major complete elective subjects.

Year 1
Autumn session
54000 Citizenship and Communication   8cp
54040 The Ecology of Public Communication   8cp
Select 8 credit points from the following:   8cp
CBK91123 Stream choices 16cp  
Spring session
54001 Digital Literacies   8cp
Select 8 credit points from the following:   8cp
54042 Principles of Public Relations 8cp  
54046 Principles of Advertising 8cp  
Select 8 credit points from the following:   8cp
CBK91123 Stream choices 16cp  
Year 2
Autumn session
97601 German Language and Culture 1   8cp
976001 Foundations in International Studies   8cp
Select 8 credit points from the following:   8cp
54043 Strategic Public Relations 8cp  
54047 Advertising Campaign Practice 8cp  
Spring session
97602 German Language and Culture 2   8cp
Select 8 credit points from the following:   8cp
54044 Media Writing Production 8cp  
54048 Brand Advertising Strategies 8cp  
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Year 3
Autumn session
97603 German Language and Culture 3   8cp
54002 Communicating Difference   8cp
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  
Spring session
976421 Contemporary Germany   8cp
97604 German Language and Culture 4   8cp
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  
Year 4
Autumn session
977420 In-country Study 1: Germany   24cp
Spring session
978420 In-country Study 2: Germany   24cp
Year 5
Autumn session
Select 8 credit points from the following:   8cp
54045 Organisational Communication 8cp  
54049 Professional Advertising Practice 8cp  
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Spring session
54041 Integrated Communication   8cp
Select 8 credit points from the following:   8cp
CBK91115 Cross-disciplinary electives 24cp  
Select 8 credit points from the following:   8cp
CBK91124 Second major 48cp  
CBK91119 Electives 32cp  

Honours

The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.

Professional recognition

Public Relations Institute of Australia; International Advertising Association

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
UTS: International Studies