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C10324v2 Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation

Award(s): Bachelor of Design in Visual Communication (BDesign)
Bachelor of Creative Intelligence and Innovation (BCIInn)

UAC code: 609555 (Autumn session)
CRICOS code: 079754E
Commonwealth supported place?: Yes
Load credit points: 240
Course EFTSL: 5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Professional recognition
Other information

Overview

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.

Taking a trans-disciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The course aims to foster a creative and exploratory attitude towards the design process, where research and practice are consolidated in design outcomes. Teaching is centred around design studios that integrate practice-orientated learning through tasks that parallel the processes that professionals undertake in industry. Solutions are driven by the rigorous and critical exploration of methods, materiality and technology. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios, develop both flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement.

The course is structured to allow students to focus on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relationship to historic and contemporary contexts.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.

Course aims

The course aims to support and foster a creative and explorative attitude toward the design process where research and practice are consolidated in design outcomes. It cultivates a collaborative and global vision of design. Through a variety of interdisciplinary subjects, industry projects and international studios, students develop the flexibility and confidence to work in the divergent and novel environments of contemporary visual communication practice.

Throughout the degree students progress through studies and skills development in the area of form, content, context and concept. First year introduces the key formal concerns of visual communication, including image, typography, composition and hierarchy. Second-year subjects engage more closely with content and the interdependencies of form and content. A contextual understanding of design as an outwardly focused activity is developed in third year, with closer studies of audience, society, ethics and industry.

Career options

Career options include design roles in graphic design, publishing, advertising, animation, film, television, exhibitions, government agencies and not-for-profit and corporate sectors.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Course intended learning outcomes

A.1 Understanding the social and cultural dimensions of design
A.2 Understanding the implications of sustainable practice
A.3 Reflective approach to ones own design agency
A.4 Value for international and cultural diversity
A.5 Sensitivity to cultural contexts including indigenous perspectives
A.6 Understanding of professional ethics, copyright etc.
A.7 Respect for others
C.1 Effective written communication skills
C.2 Effective oral communication skills
C.3 Effective visual presentation skills
C.4 Capacity to work with others
C.5 Ability to engage with other disciplines/stakeholders
C.6 Capacity to consider alternate points of view
CII.1.1 Identify and represent the components and processes within complex systems and organise them within frameworks of relationships
CII.1.2 Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems
CII.1.3 Discern common qualities of complex systems and model their behaviour
CII.1.4 Generate insights from the creative translation of models and patterns across different systems
CII.2.1 Recognise the nature of open, complex, dynamic and networked problems
CII.2.2 Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems
CII.2.3 Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways
CII.2.4 Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges
CII.2.5 Interrogate and generate ways to create value and evaluate outcomes.
CII.2.6 Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time
CII.3.1 Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines
CII.3.2 Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions
CII.3.3 Use a range of appropriate media, tools, techniques and methods creatively and critically in multi-disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts
CII.3.4 Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience
CII.3.5 Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive
CII.3.6 Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities
CII.4.1 Identify significant issues, challenges or opportunities and assess potential to act creatively on them
CII.4.2 Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment
CII.4.3 Make decisions that recognise the humanity of others by engaging ethically and sensitively to the values of particular groups, communities, organisations or cultures
CII.4.4 Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation
CII.5.1 Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship)
CII.5.2 Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires
CII.5.3 Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation
CII.5.4 Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact
I.1 Creatively applied design concepts
I.2 Appropriately responds to design context
I.3 Range and quality of visual processing
I.4 Ability to challenge convention through design
I.5 Capacity to develop original visual language
I.6 Capacity to think divergently
P.1 Appropriate levels of technical skills
P.2 Rigour and care in documentation of process
P.3 Sensitivity to craft
P.4 Capacity to manage project constraints
P.5 Professional work practices
P.6 Ethical approaches to practice
P.7 Engagement in design culture
R.1 Ability to analyse and synthesise complex ideas
R.2 Ability to develop well-supported arguments and rationales
R.3 Ability to understand design context through relevant research
R.4 Capacity to use a variety of research methods
R.5 Capacity to develop relevant insights from research
R.6 Ability to reflect on practice
R.7 Academic referencing skills

Key

CII = Creative Intelligence and Innovation course intended learning outcomes (CILOs)

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Design in Visual Communication.

UTS: Design, Architecture and Building may consider applications based on the results of the Special Tertiary Admissions Test (STAT) if students lack academic qualifications but have extensive professional experience. The STAT is conducted through the Universities Admissions Centre.

Students must refer to the inherent requirements for all degrees offered by Design and Architecture in the Faculty of Design, Architecture and Building.

Non-current school leavers are selected on the basis of academic merit or on the basis of portfolio and interview rank.

Applicants are advised to submit an optional portfolio by Tuesday 31 October 2017.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

International students

International students (excluding those studying in an Australian high school) must submit an application to UTS International (in person, by mail or online) or through an accredited UTS representative.

The applicants must submit the following material:

  • a six-page digital portfolio in PDF format (landscape) of their work; this may include images, animation or video (max. size 5MB)
  • one of the PDFs must be a 150–200 word written submission that selects and identifies one of the submitted pieces of work, addresses what was the aim of the work and why it succeeded (to enable this PDF to be easily viewed, text must be supplied in 16-point Helvetica, with 1.5 line spacing).

Course duration and attendance

The course is offered on a four-year, full-time basis.

Course structure

Students must complete 240 credit points, comprising 144 credit points in visual communication and 96 credit points in creative intelligence and innovation. The creative intelligence and innovation subjects are undertaken in accelerated form within July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.

Industrial training/professional practice

In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.

Course completion requirements

STM90791 Core subjects 120cp
CBK90242 Sub-major/Electives (DAB) 24cp
STM90839 Core subjects (Creative Intelligence and Innovation) 96cp
Total 240cp

Course program

A typical program is shown below.

Year 1
Autumn session
87631 VC Design Studio: Text and Image 1   12cp
87100 VC Project: Ways of Seeing   6cp
85502 Researching Design History   6cp
July session
81511 Problems to Possibilities   8cp
Spring session
87632 VC Design Studio: Text and Image 2   12cp
87222 VC Project: Symbols and Systems   6cp
85503 Thinking Through Design   6cp
Summer session
81512 Creative Practice and Methods   8cp
Year 2
Autumn session
87731 VC Design Studio: Narrative, Form and Time   12cp
87441 VC Project: Contexts of Visual Communication   6cp
Select 6 credit points from the following:   6cp
CBK90242 Sub-major/Electives (DAB) 24cp  
July session
81513 Past, Present, Future of Innovation   8cp
Spring session
87443 VC Project: Typography in Context   6cp
87445 VC Project: Visualising Experience   6cp
85202 Interdisciplinary Lab A   6cp
Select 6 credit points from the following:   6cp
CBK90242 Sub-major/Electives (DAB) 24cp  
Summer session
81514 Creativity and Complexity   8cp
Year 3
Autumn session
87832 VC Design Studio: Design Practice   12cp
85302 Interdisciplinary Lab B   6cp
Select 6 credit points of options   6cp
July session
81515 Leading Innovation   8cp
Spring session
87831 VC Design Studio: Visual Communication and Emergent Practices   12cp
87665 VC Project: Socially Responsive Design   6cp
Select 6 credit points of electives   6cp
Summer session
81516 Initiatives and Entrepreneurship   8cp
Year 4
Autumn session
81521 Envisioning Futures   6cp
Select one of the following: 6cp
      81522 Innovation Internship A 6cp  
      81523 Speculative Start-up 6cp  
81531 Innovation Capstone: Research and Development   12cp
Spring session
81524 Professional Practice at the Cutting Edge   6cp
81525 Innovation Internship B   6cp
81532 Innovation Capstone: Realisation and Transformation   12cp

Professional recognition

Graduates are eligible for membership of the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).

Other information

Further information is available from:

UTS Student Centre
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS
UTS: Design, Architecture and Building