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C07031v6 Graduate Diploma in Marketing

Award(s): Graduate Diploma in Marketing (GradDipMktg)
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: City campus

Notes

This course is not offered to international students.


Overview
Career options
Course intended learning outcomes
Admission requirements
Credit recognition
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information

Overview

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management.

The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1 Critically analyse and apply relevant information and concepts for business decisions taking into account the broader environmental context
2.1 Problem solve by transforming information to address business issues
3.1 Communicate information clearly and fluently, in high quality written forms appropriate to different audiences
3.2 Use oral communication appropriately in a professional context to convey information clearly and fluently
3.3 Interact effectively with others in order to work towards a common outcome
4.1 Explain and illustrate ethical and social responsibilities in professional practice and accountability for related personal outputs
4.2 Identify challenges in business practices incorporating sustainability principles
5.1 Demonstrate proficient technical skills within specialised marketing management, marketing research or strategic marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience or satisfactory completion of a relevant graduate certificate from UTS or other recognised higher education institution.

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

Credit recognition

Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The course can be completed in two years of part-time study.

Course structure

The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points).

Course completion requirements

STM90720 Core subjects (Marketing) 24cp
Select one of the following: 24cp
      CBK90635 Marketing streams24cp 
      CBK90706 Generalist Marketing choice24cp 
Total 48cp

Course program

Typical part-time programs are provided below, showing suggested study sequences for students undertaking the course in Autumn and Spring session commencements.

Detailed course programs are available at study plan management.

Marketing Management stream, Autumn commencing, part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24713 Marketing Channel Management in a Digital World   6cp
24760 Pricing and Revenue Management   6cp
Spring session
24742 New Product Management   6cp
24736 Marketing Communications   6cp
Marketing Strategy stream, Autumn commencing, part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24706 Strategic Services Marketing   6cp
24750 Marketing Analytics   6cp
Spring session
24707 Strategic Business Marketing   6cp
24738 Strategic International Marketing   6cp
Marketing Research stream, Autumn commencing, part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24750 Marketing Analytics   6cp
24759 Research Design and Data Collection Tools   6cp
Spring session
24757 Research Methodology and Data Analysis Tools   6cp
Select 6 credit points of options   6cp
Digital Marketing stream, Autumn commencing, part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24750 Marketing Analytics   6cp
24713 Marketing Channel Management in a Digital World   6cp
Spring session
24736 Marketing Communications   6cp
24729 Digital Marketing for Managers   6cp
Generalist Marketing stream, Autumn commencing, part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
Select 12 credit points of options   12cp
Spring session
Select 12 credit points of options   12cp
Marketing Management stream, Spring commencing, part time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Year 2
Autumn session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24742 New Product Management   6cp
24736 Marketing Communications   6cp
Year 3
Autumn session
24713 Marketing Channel Management in a Digital World   6cp
24760 Pricing and Revenue Management   6cp
Marketing Strategy stream, Spring commencing, part time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Year 2
Autumn session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24707 Strategic Business Marketing   6cp
24738 Strategic International Marketing   6cp
Year 3
Autumn session
24706 Strategic Services Marketing   6cp
24750 Marketing Analytics   6cp
Marketing Research stream, Spring commencing, part time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Year 2
Autumn session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24757 Research Methodology and Data Analysis Tools   6cp
Select 6 credit points of options   6cp
Year 3
Autumn session
24750 Marketing Analytics   6cp
24759 Research Design and Data Collection Tools   6cp
Digital Marketing stream, Spring commencing, part time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Year 2
Autumn session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24736 Marketing Communications   6cp
24729 Digital Marketing for Managers   6cp
Year 3
Autumn session
24750 Marketing Analytics   6cp
24713 Marketing Channel Management in a Digital World   6cp
Generalist Marketing stream, Spring commencing, part time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Year 2
Autumn session
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
Select 12 credit points of options   12cp
Year 3
Autumn session
Select 12 credit points of options   12cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing, and the Master of Marketing (C04067).

Professional recognition

Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to Chartered Institute of Marketing (CIM).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email
business@uts.edu.au
UTS: Business (Postgraduate)