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C04254v1 Master of Arts in Communication Management

Award(s): Master of Arts in Communication Management (MA)
UAC code: 940509(Autumn session, Spring session)
CRICOS code: 018985F
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Credit recognition
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information

Overview

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice.

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Course aims

Graduates of this course have:

  • advanced understanding of communication and its management
  • the ability to synthesise communication theory and practice
  • the ability to analyse, design, cost and evaluate a communication strategy
  • a sensitivity to ethical and legal issues related to communication
  • a capacity to reflect on the roles and responsibilities of communicators
  • the capacity to apply perspectives that are intercultural and global, and
  • a sensitivity to issues of exclusion, equity and justice.

Career options

Career options cover the fields of public relations and communication management, including those positions related to communication advising, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison or public affairs.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Apply an advanced body of practice-oriented knowledge and skills to develop, implement and evaluate innovative solutions to real-world communication challenges with a high-level of personal autonomy and accountability
1.2 Graduates are able to continually develop the multi-media skills that are required to remain current in professional practice
2.1 Plan and execute a substantial body of research
2.2 Critically and creatively re-think and reflect on public relations, advertising and organisational change models and practices for the 21st century beyond dominant models and approaches
2.3 Locate, gather, organise and synthesise information across diverse platforms to guide their mastery of contemporary communication issues and challenges
3.1 Recognise and negotiate cultural differences
3.2 Graduates are able to continually reflect on and interrogate their cultural values, and those of colleagues and organisations
4.1 Analyse the opportunities and constraints organisational communication poses for Indigenous people and issues and learn how to be led by diverse Indigenous perspectives to identify new ways of imagining and creating communication solutions for a range of issues and publics
5.1 Graduates are able to exercise leadership in the development of communication strategies that address challenges and implement solutions on issues of exclusion, equity, cultural difference and social justice
6.1 Graduates are able to persuade and engage diverse audiences through both written and oral communication strategies, across a range of media formats, with consideration of others' needs and views

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

For applicants with a bachelor's degree:

  • the degree must be in the field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts
  • if the degree is not in the field of education, management and commerce, society and culture, or creative arts, applicants must also have a minimum of two years' related professional work experience. Applicants must answer the employment question in the UAC application as employment experience is assessed according to the response provided.

For applicants with a master’s, graduate diploma or graduate certificate qualification, the qualification can be in any field of study.

If applicants have not met any of the requirements above, they must provide:

  • a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for, and
  • a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course.

If applicants do not submit these documents, their application may not be considered.

To articulate into this course, applicants must have successfully completed at least three subjects in the Communication Management postgraduate program. In addition, completed subjects must have been awarded with a credit average or above.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Credit recognition

Students who have successfully completed the Graduate Diploma in Communication Management (C06105), Graduate Diploma in Public Relations (C06103), Graduate Diploma in Integrated Communication (C06101), or Graduate Diploma in Organisational Change and Communication (C06102) are eligible for credit recognition for completed subjects.

Course duration and attendance

The course is offered on a one-and-a-half-year, full-time or equivalent part-time basis.

Course structure

The course totals 72 credit points of study made up of three core foundation subjects (24 credit points), two core master's subjects (16 credit points), a major choice (24 credit points) and an elective (8 credit points).

Students can choose one of two majors, each consisting of three compulsory 8-credit-point subjects, or select No specified major for the generalist course.

The No specified major option includes two compulsory 8-credit-point subjects and an 8-credit-point elective.

Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Course completion requirements

STM90751 Core foundation subjects 24cp
STM90769 Core masters subjects 16cp
CBK90849 Major choice 24cp
CBK90848 Elective 8cp
Total 72cp

Course program

Typical course programs are shown below for both full-time and part-time students, commencing in both Autumn and Spring sessions.

Public Relations major, Autumn commencing, full time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
57028 Research for Communication Professionals   8cp
Spring session
57026 Strategic Communication and Negotiation   8cp
57132 Media Relations   8cp
57182 Rethinking Media   8cp
Year 2
Autumn session
57025 Intercultural and International Communication   8cp
57024 Managing Public Communication Strategies   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Public Relations major, Spring commencing, full time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
57026 Strategic Communication and Negotiation   8cp
Year 2
Autumn session
57028 Research for Communication Professionals   8cp
57024 Managing Public Communication Strategies   8cp
57132 Media Relations   8cp
Spring session
57025 Intercultural and International Communication   8cp
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Public Relations major, Autumn commencing, part time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Spring session
Select one of the following: 8cp
      57024 Managing Public Communication Strategies 8cp  
      57025 Intercultural and International Communication 8cp  
Year 2
Autumn session
57132 Media Relations   8cp
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
57024 Managing Public Communication Strategies 8cp  
CBK90848 Elective 8cp  
Spring session
Select 8 credit points from the following:   8cp
57025 Intercultural and International Communication 8cp  
57026 Strategic Communication and Negotiation 8cp  
CBK90848 Elective 8cp  
Year 3
Autumn session
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  
Spring session
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
57026 Strategic Communication and Negotiation 8cp  
CBK90848 Elective 8cp  
Public Relations major, Spring commencing, part time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Year 2
Autumn session
Select 8 credit points from the following:   8cp
57132 Media Relations 8cp  
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  
Spring session
57025 Intercultural and International Communication   8cp
Select 8 credit points from the following:   8cp
57026 Strategic Communication and Negotiation 8cp  
57024 Managing Public Communication Strategies 8cp  
Year 3
Autumn session
Select 8 credit points from the following:   8cp
57132 Media Relations 8cp  
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  
Spring session
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
57026 Strategic Communication and Negotiation 8cp  
57024 Managing Public Communication Strategies 8cp  
Year 4
Autumn session
Select 8 credit points from the following:   8cp
57132 Media Relations 8cp  
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  
Organisational Change and Communication, Autumn commencing, full time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57035 Organisational Change and Communication   8cp
Spring session
57023 Communicating with Publics   8cp
57025 Intercultural and International Communication   8cp
57182 Rethinking Media   8cp
Year 2
Autumn session
57028 Research for Communication Professionals   8cp
57024 Managing Public Communication Strategies   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Organisational Change and Communication, Spring commencing, full time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
57025 Intercultural and International Communication   8cp
Year 2
Autumn session
57028 Research for Communication Professionals   8cp
57035 Organisational Change and Communication   8cp
Spring session
57024 Managing Public Communication Strategies   8cp
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Organisational Change and Communication, Autumn commencing, part time
Year 1
Autumn session
57022 Foundations of Communication   8cp
Spring session
Select one of the following: 8cp
      57023 Communicating with Publics 8cp  
      57025 Intercultural and International Communication 8cp  
Year 2
Autumn session
57035 Organisational Change and Communication   8cp
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  
Spring session
Select one of the following: 8cp
      57025 Intercultural and International Communication 8cp  
      57182 Rethinking Media 8cp  
Year 3
Autumn session
57024 Managing Public Communication Strategies   8cp
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  
Spring session
Select 8 credit points from the following:   8cp
57182 Rethinking Media 8cp  
CBK90848 Elective 8cp  
Organisational Change and Communication, Spring commencing, part time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Year 2
Autumn session
Select 8 credit points from the following:   8cp
57035 Organisational Change and Communication 8cp  
57028 Research for Communication Professionals 8cp  
Spring session
57025 Intercultural and International Communication   8cp
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
57024 Managing Public Communication Strategies 8cp  
Year 3
Autumn session
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
57035 Organisational Change and Communication 8cp  
CBK90848 Elective 8cp  
Spring session
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
57025 Intercultural and International Communication 8cp  
CBK90848 Elective 8cp  
Year 4
Autumn session
Select 8 credit points from the following:   8cp
57024 Managing Public Communication Strategies 8cp  
CBK90848 Elective 8cp  
Integrated Communication major, Autumn commencing, full time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Spring session
57131 Inventive Media Advertising   8cp
57025 Intercultural and International Communication   8cp
57182 Rethinking Media   8cp
Year 2
Autumn session
57028 Research for Communication Professionals   8cp
57132 Media Relations   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Integrated Communication major, Spring commencing, full time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
57131 Inventive Media Advertising   8cp
Year 2
Autumn session
57028 Research for Communication Professionals   8cp
57132 Media Relations   8cp
Spring session
57025 Intercultural and International Communication   8cp
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Integrated Communication major, Autumn commencing, part time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Spring session
Select one of the following: 8cp
      57131 Inventive Media Advertising 8cp  
      57025 Intercultural and International Communication 8cp  
Year 2
Autumn session
Select one of the following: 8cp
      57028 Research for Communication Professionals 8cp  
      57132 Media Relations 8cp  
Spring session
Select one of the following: 8cp
      57025 Intercultural and International Communication 8cp  
      57131 Inventive Media Advertising 8cp  
Year 3
Autumn session
Select one of the following: 8cp
      57132 Media Relations 8cp  
      57028 Research for Communication Professionals 8cp  
Spring session
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Integrated Communication major, Spring commencing, part time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Year 2
Autumn session
      57028 Research for Communication Professionals 8cp  
      57132 Media Relations 8cp  
Spring session
57025 Intercultural and International Communication   8cp
57131 Inventive Media Advertising   8cp
Year 3
Autumn session
Select one of the following: 8cp
      57132 Media Relations 8cp  
      57028 Research for Communication Professionals 8cp  
Spring session
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Year 4
Autumn session
Select 8 credit points from the following:   8cp
57028 Research for Communication Professionals 8cp  
57132 Media Relations 8cp  
No specified major, Autumn commencing, full time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Select one of the following: 8cp
      57028 Research for Communication Professionals 8cp  
      57035 Organisational Change and Communication 8cp  
Spring session
57025 Intercultural and International Communication   8cp
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
57024 Managing Public Communication Strategies 8cp  
CBK90848 Elective 8cp  
Year 2
Autumn session
Select one of the following: 8cp
      57035 Organisational Change and Communication 8cp  
      57028 Research for Communication Professionals 8cp  
Select 16 credit points from the following:   16cp
57024 Managing Public Communication Strategies 8cp  
CBK90848 Elective 8cp  
No specified major, Spring commencing, full time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Select 8 credit points from the following:   8cp
57025 Intercultural and International Communication 8cp  
CBK90848 Elective 8cp  
Year 2
Autumn session
57028 Research for Communication Professionals   8cp
57035 Organisational Change and Communication   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Spring session
57182 Rethinking Media   8cp
57024 Managing Public Communication Strategies   8cp
Select 8 credit points from the following:   8cp
57025 Intercultural and International Communication 8cp  
CBK90848 Elective 8cp  
No specified major, Autumn commencing, part time
Year 1
Autumn session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Spring session
57024 Managing Public Communication Strategies   8cp
Year 2
Autumn session
Select one of the following: 8cp
      57028 Research for Communication Professionals 8cp  
      57035 Organisational Change and Communication 8cp  
Spring session
57025 Intercultural and International Communication   8cp
Select 8 credit points from the following:   8cp
57182 Rethinking Media 8cp  
CBK90848 Elective 8cp  
Year 3
Autumn session
Select one of the following: 8cp
      57035 Organisational Change and Communication 8cp  
      57028 Research for Communication Professionals 8cp  
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Spring session
Select 8 credit points from the following:   8cp
57182 Rethinking Media 8cp  
CBK90848 Elective 8cp  
No specified major, Spring commencing, part time
Year 1
Spring session
57022 Foundations of Communication   8cp
57023 Communicating with Publics   8cp
Year 2
Autumn session
57024 Managing Public Communication Strategies   8cp
Spring session
57025 Intercultural and International Communication   8cp
Year 3
Autumn session
Select one of the following: 8cp
      57035 Organisational Change and Communication 8cp  
      57028 Research for Communication Professionals 8cp  
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Spring session
57182 Rethinking Media   8cp
Select 8 credit points from the following:   8cp
CBK90848 Elective 8cp  
Year 4
Autumn session
Select 8 credit points from the following:   8cp
57035 Organisational Change and Communication 8cp  
57028 Research for Communication Professionals 8cp  
CBK90848 Elective 8cp  

Articulation with UTS courses

This course is part of an articulated program comprising the Master of Arts in Communication Management, the Graduate Diploma in Communication Management (C06105), the Graduate Diploma in Public Relations (C06103), and the Graduate Diploma in Integrated Communication (C06101).

Professional recognition

Courses in the postgraduate program in Communication Management at UTS have been accredited with the Public Relations Institute of Australia (PRIA) for over 20 years. The Master of Arts in Communication Management is accredited with PRIA and graduates have an accelerated path to professional membership.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS