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C04067v7 Master of Marketing

Award(s): Master of Marketing (MMktg)
CRICOS code: 036583G
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Credit recognition
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information

Overview

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia.

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1 Research and critically analyse complex information and concepts for business decisions and apply them in the broader environmental context
2.1 Apply innovative problem solving processes to address business issues and integrate the solutions in decision making
3.1 Communicate information clearly and fluently in written form appropriate for stakeholders
3.2 Use oral communication appropriately in a professional context to convey information clearly and fluently
3.3 Interact effectively with others in order to work towards a common outcome
4.1 Evidence understanding of ethical and social responsibility in professional practice and accountability for related personal outputs
4.2 Critically evaluate and apply sustainability principles to decisions in business contexts
5.1 Apply high level technical skills within specialised marketing management, marketing research and strategic marketing practice.
5.2 Execute a substantial research-based or professionally focused marketing management, marketing research or strategic marketing project

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience. Applicants with a relevant graduate certificate must have completed it with at least a credit average.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Credit recognition

Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.

Course duration and attendance

The course is one-and-a-half years of full-time or three years of part-time study.

Course structure

The course totals 72 credit points and consists of a combination of core subjects, specialised streams and elective subjects.

Course completion requirements

STM90721 Core subjects (Marketing) 30cp
CBK90635 Marketing streams 24cp
CBK90636 Elective (Marketing PG) 18cp
Total 72cp

Course program

Typical full-time programs are provided below, showing suggested study sequences for students undertaking the course full time for Autumn and Spring session commencement.

Detailed course programs are available at study plan management.

Marketing Management stream, Autumn commencing, full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24742 New Product Management   6cp
24736 Marketing Communications   6cp
Select 12 credit points of options   12cp
Year 2
Autumn session
24713 Marketing Channel Management in a Digital World   6cp
24760 Pricing and Revenue Management   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp
Marketing Strategy stream, Autumn commencing, full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24707 Strategic Business Marketing   6cp
24738 Strategic International Marketing   6cp
Select 12 credit points of options   12cp
Year 2
Autumn session
24706 Strategic Services Marketing   6cp
24750 Marketing Analytics   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp
Marketing Research stream, Autumn commencing, full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24757 Research Methodology and Data Analysis Tools   6cp
Select 18 credit points of options   18cp
Year 2
Autumn session
24750 Marketing Analytics   6cp
24759 Research Design and Data Collection Tools   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp
Digital Marketing stream, Autumn commencing, full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Spring session
24736 Marketing Communications   6cp
24729 Digital Marketing for Managers   6cp
Select 12 credit points of options   12cp
Year 2
Autumn session
24750 Marketing Analytics   6cp
24713 Marketing Channel Management in a Digital World   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp
Marketing Management stream, Spring commencing, full time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24713 Marketing Channel Management in a Digital World   6cp
24760 Pricing and Revenue Management   6cp
Select 12 credit points of options   12cp
Spring session
24742 New Product Management   6cp
24736 Marketing Communications   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp
Marketing Strategy stream, Spring commencing, full time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24706 Strategic Services Marketing   6cp
24750 Marketing Analytics   6cp
Select 12 credit points of options   12cp
Spring session
24707 Strategic Business Marketing   6cp
24738 Strategic International Marketing   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp
Marketing Research stream, Spring commencing, full time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24750 Marketing Analytics   6cp
24759 Research Design and Data Collection Tools   6cp
Select 12 credit points of options   12cp
Spring session
24757 Research Methodology and Data Analysis Tools   6cp
24790 Business Project: Marketing   6cp
Select 12 credit points of options   12cp
Digital Marketing stream, Spring commencing, full time
Year 1
Spring session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
24720 Applied Marketing Research   6cp
24730 Marketing Strategy   6cp
Year 2
Autumn session
24750 Marketing Analytics   6cp
24713 Marketing Channel Management in a Digital World   6cp
Select 12 credit points of options   12cp
Spring session
24729 Digital Marketing for Managers   6cp
24736 Marketing Communications   6cp
24790 Business Project: Marketing   6cp
Select 6 credit points of options   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11039), the Graduate Diploma in Marketing (C07031), and the Master of Marketing.

Professional recognition

Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email
business@uts.edu.au
UTS: Business (Postgraduate)