58118 Principles of Advertising
8cpRequisite(s): 58116 The Ecology of Public Communication
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 50497 Advertising Principles and Production AND 59330 Advertising Practice
Students are introduced to the principles and practice of advertising and its unique role in business and society. Creativity in advertising is examined through an exploration of the art and science of advertising and how these apparent contradictions influence principles and industry practice. Students learn how to develop and present a range of creative ideas appropriate to the various stages of effectively promoting a product, service or idea in sectors as diverse as public, private and not-for-profit.
Typical availability
Spring semester, City campus
Detailed subject description.
Fee information
- 2013 contribution for commencing Commonwealth-supported students: $1632 (Note: Students who commenced prior to 1 January 2010 should consult the Fees Calculator by Subject for relevant student contribution charges for Commonwealth-supported students. Not all students are eligible for Commonwealth-supported places.)
- 2013 amount for undergraduate domestic fee-paying students: $3767 (Note: Fees for postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the annual fees schedule.)
- Subject EFTSL: 0.167
Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.
